The Ab Belt by Kahley

For this project, I conducted a case study to understand the target audience, which informed the design of responsive, user-centric pages and a tailored launch strategy including SEO and analytics. I set up the online store with integrated payments and optimized order management for a seamless customer experience. My contributions also included video editing, graphic design, and refreshing the brand’s visual identity with updated colors and typography. The result was a cohesive and engaging e-commerce platform aligned with the audience’s needs.